Sky has launched its very own VR App - showcasing its efforts in the burgeoning world of virtual reality. The app, which was first announced in July, is appropriately named Sky VR App and will allow anyone with a VR headset, from the low-rent Google Cardboard to the likes of Samsung's Gear VR, to view a range of high-quality content through the app. Sky wants to position itself as the home of immersive virtual reality. To step up the production of VR content across all its markets, Sky has created Sky VR Studio, a dedicated in-house VR production unit.
The all-important VR footage includes a host of major sporting events, including a Anthony Joshua boxing bout, plenty of virtual David Beckham (who performs in a really nice intro video), and a potentially fascinating concept of VR ballet footage from the English National Ballet's production of Giselle to come later in the year.
The new app is being released in order to aggregate all the VR content that Sky has been working on over the past 12 months. Up to this point, it had been releasing its content through other digital platforms, such as Facebook 360 and YouTube 360, but now the company has a home for its branded content.
Sky is also launching the app with a VR experience called Sky Sports: Closer, which features David Beckham entering a “Sky VR simulator” that transports him (and you) to some of the world’s best sports events.
Star Wars: Red Carpet (Sky Cinema) - get closer to the red carpet at the premiere of Star Wars: The Force Awakens
Anthony Joshua: Becoming World Champion - see Anthony as you have never seen him before, as he becomes IBF world heavyweight champion
Disney - two VR experiences from The Jungle Book, enabling viewers to get up close and personal with King Louie and Kaa
Warner Brothers - Suicide Squad - Squad 360 - viewers can see what it's like being a member of the Suicide Squad during a scene from the film.
Team Sky - Journey to the Tour - follow the team preparing for their third Tour de France
F1 - Team Williams - lets fans go behind the scenes of the Williams team, in the pit lane and in car viewing
Have you checked out Sky VR yet? What are your thoughts?