App store declutter

Apple have decided it’s time to declutter!

Apps in need of some love and attention could soon be removed from the App store if developers don’t update their apps so they comply with Apple’s new rules.

According to TechCrunch’s report, Apple says that they’ll be “implementing an ongoing process of evaluating apps, removing apps that no longer function as intended, don’t follow current review guidelines, or are outdated.”

Apple have contacted their IOS developers advising of upcoming changes to the way they treat neglected and out of date apps in the app store. In its email to Apple developers, the company advised that on 7th September, 2016 they will begin the process of reviewing abandoned, “spammy” and non-updated iOS apps in the App Store.

Apple have also advised that in order to keep the app search clutter free App names submitted in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters.

If Apple believes an app doesn’t comply, The App Store team will contact developers and ask that they make any necessary changes for the app to stay on the App Store. However, apps that crash on launch will be removed immediately from the App Store. The removal of old, outdated and non-compliant applications could see hundreds of thousands of apps disappearing from the app store.

It is estimated that around a quarter of all iOS apps haven’t been updated since late 2013. Currently, there are 2.1 million active apps on the App Store worldwide today, however, it is thought that around 50% of apps are likely to have been abandoned in the last 18months. With half the App Store potentially up for further examination and potentially purged, Apple’s marketplace could soon look very different!

For users, this will hopefully translate into an overall better App Store experience with Apps that work as intended, as opposed to a graveyard of forgotten and abandoned projects.

SandyHut Media is a Mobile App Development Agency in Bath and Bristol.

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